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August 13, 2009

Admirals Announce 2009-10 Season Theme, Re-Launch Website


NORFOLK, Va. – The Norfolk Admirals today announced that their theme for the 2009-10 season will be “The Heartbeat of Hampton Roads.” Concurrently, the team today re-launched the official website of the Norfolk Admirals,, to reflect the new theme.

Admirals marketing efforts for the 2009-10 season will focus around “The Heartbeat of Hampton Roads” theme, including television, radio and print advertisements, giveaway items, and other print materials.

“Admirals hockey is all about excitement, passion, tradition and fun – things that get your blood pumping,” said Admirals Vice President Joe Gregory. “’The Heartbeat of Hampton Roads’ theme reflects those ideas, as does the new design of our website. We are excited about the re-launch of and eagerly await the start of the 2009-10 season this October.”

The Admirals have once again worked with UrsaNav, Inc., to re-launch A sleek new site banner at the top of each page highlights the new site design. The header features photos of several different players and “The Heartbeat of Hampton Roads” logo in front of a green electrocardiogram (EKG) line. A pulse travels the length of the page along the EKG line. In the background is the skyline of the City of Norfolk.

Other changes to include a modified tabbed main section for news, photo galleries, videos and blogs. The modifications create a sleeker design while also allowing quicker page loads. The new site also includes links to the Admirals social networking pages Twitter and Facebook (to be launched soon) as well as the new service Google Talk, which allows fans to chat directly with Admirals staff about ticketing questions.

The Admirals send special thanks to Steve Schlossberg and Eddie Schmidtmann for their many hours of work that made this re-launch possible.

Don’t miss a minute of the action by purchasing your 2009-10 season tickets today. Affordable monthly payment plans are available for a limited time only! Stop by the Admirals’ Administrative Offices at Scope, call (757) 640-1212 weekdays from 9:30 a.m. to 5:00 p.m. or visit anytime!

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