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October 6, 2010

Admirals Announce 2010-11 Season Theme, Re-Launch Website

NORFOLK, Va. – The Norfolk Admirals today announced that their theme for the 2010-11 season will be “It's Time.” Concurrently, the team today re-launched the official website of the Norfolk Admirals,, to reflect the new theme.

Admirals marketing efforts for the 2010-11 season will focus around the “It's Time” theme, including television, radio and print advertisements, giveaway items, and other print materials.

“The Admirals and Tampa Bay Lightning organizations have undergone some exciting changes this summer,” said Admirals Vice President Joe Gregory. “We have a new coaching staff, new players in the organization and a new philosophy. Our players and coaching staff have been hard at work to create a product on the ice that Hampton Roads can be proud of. Our business staff has also been working hard to enhance the experience that every Admirals fan has at Scope on game days. 'It's Time' to bring everything together as the Admirals seek to earn their first Calder Cup Championship."

The Admirals have once again worked with UrsaNav, Inc., to re-launch The Admirals have enhanced the look of the website and have made the site even more interactive with the addition of a live Twitter feed on every page. The Admirals send special thanks to Steve Schlossberg and Eddie Schmidtmann for their many hours of work that made this re-launch possible.

Norfolk's regular season opens in Binghamton, New York, as they take on the Senators on Saturday at 7:05 p.m. The Admirals' regular season home opener will take place on Friday, October 15, at 7:30 p.m., as the Worcester Sharks invade Scope.

Individual tickets for all regular season games start at just $12. Tickets are available now at the Scope Box Office, all Ticketmaster Outlets, charge-by-phone at 1-800-745-3000 and online at

Don’t miss a minute of the action by purchasing your 2010-11 season tickets today. Season tickets start at just $350 while 10-Packs are available for as little as $110. Stop by the Admirals’ Administrative Offices at Scope, call (757) 640-1212 weekdays from 9:30 a.m. to 5:00 p.m. or visit anytime!


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