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September 28, 2011

Admirals and Checkers Set to Battle for GEICO Challenge Cup in 2011-12

NORFOLK, Va. – The Norfolk Admirals and Charlotte Checkers will battle for the GEICO Challenge Cup during the 2011-12 season, starting Friday, October 7.

"GEICO is proud to partner with the Admirals and Checkers for the GEICO Challenge Cup," said Joe Thomas, GEICO’s vice president for the Mid-Atlantic region. "We are eager to provide the hockey fans in the Hampton Roads and Charlotte regions with an exciting season series between American Hockey League rivals."

The Admirals and Checkers play each other eight times during the 2011-12 regular season. Whichever team finishes with the most standings points in the season series will win the GEICO Challenge Cup. The season series opens October 7 at Norfolk Scope Arena and concludes at Time Warner Cable Arena on Sunday, March 18.

"We are excited to work with GEICO and the Checkers for the GEICO Challenge Cup," said Admirals Vice President Joe Gregory. "Last season, the Admirals and Checkers established a strong rivalry. With the Checkers moving outside of the Eastern Conference, having the GEICO Challenge Cup will keep the rivalry intact and add an additional component of excitement for our team and fans."

GEICO is the third-largest auto insurer in the U.S. and the fastest-growing major auto insurer in the country. The company insures over 10 million auto policyholders and employs over 25,000 associates. GEICO provides 24-hour service, seven days a week, 365 days a year. In addition to auto insurance, GEICO provides insurance for motorcycles, ATVs, RVs and boats. GEICO also can provide homeowners, renters, condo, co-op and mobile home insurance, personal umbrella protection, life insurance, flood insurance, overseas insurance, commercial auto insurance and identity theft protection.

Individual tickets are now on sale for all 38 Admirals regular season home games at the Scope Box Office, all Ticketmaster Outlets, charge-by-phone at 1-800-745-3000 and online at

Don’t miss a minute of Admirals action by purchasing your 2011-12 season tickets or 10-packs today. Stop by the Admirals’ Administrative Offices at Scope, call (757) 640-1212 weekdays from 9:30 a.m. to 5:00 p.m. or visit anytime!


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