Norfolk, VA. – The Norfolk Admirals have announced their promotional schedule for the 2026-27 season. 

This season will feature 22 different promotional nights, including returning favorites such as Teddy Bear Toss and Admirals Fight Cancer, as well as exciting new promotions such as Full Throttle Night and Pirate Takeover Night.

The promotional nights are designed to add another level of engagement and entertainment to the home games, both on and off the ice, giving returning fans new experiences to enjoy while reaching new fans with a variety of themes catered to a wide range of demographics. The schedule also includes recurring promotions such as Sunday Family Fun Day. 

“We put a tremendous amount of time, thought, and effort into building a promotional schedule that gives fans a reason to get excited about every game,” says Marco Myers, Vice President of Entertainment and Fan Experience. “Our goal throughout the selection process is to craft promotions that both introduce new fans to the energy and excitement of Admirals hockey, while also delivering fresh and memorable experiences for our diehard fans. This season’s schedule is a balance between fun, immersive theme nights and meaningful charitable and community-focused initiatives.”

Additional information and details about these, as well as a giveaway schedule, will be released at a later date.  

Note: Dates, opponents, and promotions are also subject to change.

Opening Night – October 23^rd, 2026

 Hockey Heritage Night – October 24^th, 2026

Wizards and Witches Night – October 31^st, 2026

 Union and Trades Night – November 7^th, 2026

 Military Appreciation Night I – November 20^th, 2026

 Black Friday Blowout  – November 27^th, 2026

 Admirals Fight Cancer – November 28^th, 2026

 Teddy Bear Toss – December 12^th , 2026

 Hockey Is For Everyone – January 2^nd, 2027

 Rock N Roll Night – January 8^th, 2027

 Admirals Con – January 9^th, 2027

 College Night – January 22^nd, 2027

 Salty’s Birthday Bash – January 23^rd , 2027

 Full Throttle Night – February 12^th, 2027

 Military Appreciation Night II – February 13^th , 2027

 Education and STEM Night – February 26^th, 2027

 Country Night – February 27^th, 2027

 Pints N Pickles – March 5^th, 2027

 Guns N Hoses Night – March 6^th, 2027

 Pirate Takeover Night – March 20^th, 2027

Top Secret – April 2^nd, 2027

Fan Appreciation Night – April 3^rd, 2027 

Season Tickets and Flex Plan Vouchers for the 2026-27 season are ON SALE NOW! Visit www.norfolkadmirals.com for more information.

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The Admirals begin the 2026-27 season in October. More player signings and training camp information will continue to be updated throughout the summer. For season ticket information, CLICK HERE or call 757.640.1212.

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